Copywriting - VSL (Video Sales Letter) - Ad Copy - Email Copy - Landing Page Copy
Not Getting Enough Leads? This Ebook Funnel Copy Will Help You Out
Discover how this comprehensive lead gen funnel can convert cold prospects into qualified leads.
Project description:
A German consulting firm that specializes in providing strategic, financial, and management advisory services to self-employed individuals, small and medium-sized enterprises, helping them achieve financial stability, optimize operations, and drive sustainable growth.
The owner wants to use his Ebook as lead magnet. My job is to create ad copy, landing page copy, and the copy for a brief video sales letter (VSL) to display on the landing page.
Core Challenges:
- Aligning messaging across different copy formats
- Transforming landing page content into VSL content
- Creating a compelling hook for each awareness stage of all ads
Process:
The process began with a deep dive into the target audience and the unique value proposition of the Ebook. I conducted competitor analysis and reviewed successful ad and landing page strategies within the consulting industry.
For the ad copy, I focused on crafting attention-grabbing headlines and concise messages to drive clicks. For the landing page, the copy was developed to clearly communicate the Ebook’s benefits, using persuasive language and a strong call-to-action.
The brief VSL script was designed to complement the landing page, providing a quick, engaging overview of the Ebook’s value and urging immediate action.
What are the results:
- Engaging, audience-centric messaging
- Consistent and persuasive narrative flow
- Optimized for visitor conversion
Want to experience the same results?
Worst case scenario, you get clarity on how you can spend more time doing what you love most, make more profit, and leave a lasting legacy.