Content Marketing 101: 5 Strategies to Supercharge Your Email Marketing
When it comes to content marketing, consistency and frequency are key. This is one of the reasons why a lot of businesses and content creators fail.
Because your customer expectations are sky-high businesses and most likely you can’t keep up with the high demand for producing, creating, and publishing new content across multiple platforms.
And unlike traditional advertising methods that bombard customers with information to get their attention. Content marketing focuses on providing content that aligns with the values of the customer…
Today you will get 7 killer content marketing tools that you can use to…
- Generate more leads (Faster)
- Establish trust and build rapport seamlessly
- Skyrocket your visibility
Get ready to save you so much time, energy, and stress in less than 10 minutes!
Let’s get started!
What is content marketing?
You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.
The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out if people want to consume it, rather than avoid it.
For example, content marketing includes blog posts, checklists, ebooks, infographics, videos, and more. A well-executed content marketing strategy helps businesses establish expertise, promote brand awareness, and nurture leads.
Content Marketing Strategy, Your Benefits:
By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits.
If this sounds like you, know that content marketing is one of the most practical, effective, and useful marketing strategies today. Let these top 3 benefits convince you:
Boost brand reputation
When people read your material, they’ll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they’ll think more highly of your brand.
Furthermore, if you wish to be recognized as the ‘go-to expert’ in your field, then you should produce thought leadership content.
To boost your brand reputation and establish yourself as the thought leader, you must keep two things in mind…
First, the main focus should be to produce new, edgy, in-depth, and attention-grabbing content…
The second most important thing is integrating a strategic content plan into your content marketing strategy. Because you have to make sure people will actually read it.
More social traffic, followers (and leads!).
Do this, and you soon discover more users will see and read your material. Plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers.
Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
Lead-generating content is a great way to transform your brand-new traffic and followers into leads. This type of content focuses on creating and distributing interesting, engaging, and relevant content to attract and create leads for your business.
Lead magnets or a high-value promise are extremely important as this content has the power to make or break a deal for your business.
The better your content marketing strategy, the more leads you will capture.
Higher Visibility in Search Engines
The third content strategy uses search engine optimization (SEO) to attract leads instead of pursuing them (as with advertising)…
Every new post you add to your blog is another page that Google’s going to index.
More pages don’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries.
If you target long-tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
Types of content marketing? (5 killer strategies + examples)
Did you know there are so many types of content out there, that it’s too many to cover over here in this article? That’s why my intention is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you.
The types of content we’re going to cover are just a few examples of content marketing. I could also have mentioned white papers, ebooks, apps, public speaking, presentations, and blogs. Even entire books have been written on using each of these in content marketing efforts.
To help you mind start percolating, here are 5 types and examples of content marketing:
Webpage content
The first type of content marketing we’re going to cover today are webpages. Website content marketing refers to any material you publish online and ensures the right people will find your website at the right time.
This includes all the pages on a website and downloads, like the homepage, blog, landing pages, case studies, checklists, Ebooks, etc.
Webpages are way more important than you might think as Google receives more than 8.5 billion searches a day. This means, if you want to be found online, creating valuable pages online can be a game changer. Because your website is more likely to increase organic traffic.
So if you want your website to be found, including website content in your content marketing strategy is a must.
Be (Like) Chewy
Chewy is an online retailer of pet products that combines both social media and website content to promote its different products. And Be-Chewy is a blog specifically created to provide value to customers online.
This website contains a variety of posts, ranging from tips and tricks about potty training a new puppy to baking homemade treats to planning a pet-friendly vacation. Most articles also provide links to where pet owners can buy the materials they need from the official Chewy website.
This encourages viewers to visit its website and make purchases.
Social media content
What is the fastest way to reach out to a broad audience? Well, with over 4.2 billion global users, social media provides immense potential for businesses to engage with customers across their customer journey.
By creating and posting engaging and valuable social media content. Businesses and brands like yours can enhance brand awareness, boost sales, and attract a wider audience. You can use a variety of platforms to distribute your content, such as Facebook, Instagram, LinkedIn, Snapchat & Pinterest.
Expose yourself like Spotify Wrapped
Spotify Wrapped is one of the internet’s favorite end-of-year traditions. Spotify users get a fun roundup of all the music they’ve listened to that year. The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics. Users have the option to share their Spotify Wrapped playlists on social media.
The reason why Spotify Wrapped works so amazing is the fact that it’s incredibly personal. Customers feel more special and understood when they receive personalized assets. Therefore, they are more inclined to engage and share your content with their followers.
Here you can see the results on Instagram only, over 322.729 posts are shared with the #Spotifywrapped. Imagine how many people have shared it in their stories. That’s some crazy exposure!!!
Infographic content
Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. This makes them a valuable tool for visual communication.
The information and data are presented in an easy-to-understand graphic format in order to catch the viewer’s attention and hold it. With a combination of simple wording, concise statements, and captivating illustration, infographics help content marketers educate their audiences and provide useful information.
This can add value for leads and customers while it can make complex topics easy to understand for everyone.
If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich.
Video content
Over the last few years, video marketing has become incredibly popular as 86% of businesses use video as a marketing tool, compared to 63% over the last 3 years.
Video marketing is simply using videos to market your product or brand to your target audience. Videos are a great method to educate your consumers and customers, which will help you in the future to boost conversions, improve ROI, and help you build relationships with (new) audience members.
Notions Webinars are here to educate and connect
Webinars are a great tool for businesses to establish trust and create a connection with their audience. This is one of the reasons why 95% of businesses believe webinars are an important part of their marketing strategy.
One of the brands that make the most of its content marketing strategy is Notion. Notion’s webinars are a hit because they offer unique online business advice. While Notion’s webinars revolve around business advice, they also feature exclusive productivity tips, employee highlights, a typical workday at Notion’s headquarters, and more.
Podcast content
From the listener’s perspective, podcasts make an effective way to learn about a brand as they are extremely accessible and great for multitasking. But what if I told you that there are over 383.7 million podcast listeners worldwide?
So business-wise, publishing a podcast on Apple iTunes or Spotify is a great way to provide value for your audience.
Business-wise, podcasts allow for a lot of creativity because they can be about any topics, including those that are related to the product and service they want to promote. That’s why many businesses and media outlets have begun creating and sharing their own podcasts.
TEDTalks Daily
TEDTalks is already world-famous for its videos. These are relatively short presentations (under 18 min) and are a great way for scientists, researchers, technologists, business leaders, artists, designers, and other industry-leading experts to take the TED stage to present their “Ideas Worth Spreading”.
The only problem was that not everyone was able to watch a video lecture in comfort while retaining a sense of their surroundings. To include this wider audience, TEDTalk introduced TedTalks daily so that everyone could get their TEDTalks Daily served up.
Whether you want to generate more leads, increase conversion, or simply be the authority you deserve to be. These 5 killer strategies will help you achieve this!
Have fun creating your content marketing strategy and skyrocket your online reach!
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