When it comes to content marketing, consistency and frequency are key. This is one of the reasons why a lot of businesses and content creators fail.
Because customer expectations are sky-high and businesses and content creators can’t keep up with the high demand for producing, creating, and publishing new content across multiple platforms.
So what can you do maximize the value out of your content marketing strategy. So you skyrocket your visibility and reach as many people as possible, without any extra stress, time, and recources?
Unlike traditional advertising methods that bombard customers with information to get their attention. Content marketing focuses on providing content that aligns with the values of the customer.
In today’s complete guide, you get your hands on the exact step-by-step process of how to do this carefully and consistency. And as a bonus, you’ll learn a content marketing strategy that is going to save you so much time, energy, and stress.
Let’s get started!
What is content marketing?
You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.
The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.
For example content marketing include blog posts, checklists, ebooks, infographics, videos, and more. A well-executed content marketing strategy helps businesses establish expertise, promote brand awareness, and nurture leads.
The Benefits of a content marketing strategy:
By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits.
If this sounds like you, know that content marketing is one of the most practical, effective, and useful marketing strategies today. Let these top 3 benefits convince you:
Boost brand reputation
When people read your material, they’ll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they’ll think more highly of your brand. Furthermore, if you wish to be recognized as the ‘go-to expert’ in your field, then you should produce thought leadership content.
To boost your brand reputation and establish yourself as the thought leader, you must keep two things in mind. First, the main focus should be to produce new, edgy, in-depth, and attention-grabbing content. The second most important thing is integrating a strategic content plan into your content marketing strategy. Because you have to make sure people will actually read it.
More social traffic, followers (and leads!).
If you do this, more users will see and read your material–plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
Lead-generating content is a great way to transform your brand-new traffic and followers into leads. This type of content focuses on creating and distributing interesting, engaging, and relevant content to attract and create leads for your business.
Lead magnets or a high value promise are extremely important as this content has the power to make or break a deal for your business. Because the better your content marketing strategy, the more leads you will capture.
Higher Visibility in Search Engines
The third content strategy uses search engine optimization (SEO) to attract leads instead of pursuing them (as with advertising). Every new post you add to your blog is another page that Google’s going to index. More pages doesn’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries.
If you target long-tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
Types of content marketing? (+ examples)
Did you know there are so many types of content out there, that it’s too many to cover over here in this article? That’s why my intention is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you.
The types of content we’re going to cover are just a few examples of content marketing. I could also have mentioned white papers, ebooks, apps, public speaking, presentations, and blogs. Even entire books have been written on using each of these in content marketing efforts.
To help you mind start percolating, here are 5 types and examples of content marketing:
Webpage content
The first type of content marketing we’re going to cover today are webpages. Website content marketing refers to any material you publish online and ensures the right people will find your website at the right time.
This includes all the pages on a website and downloads, like the homepage, blog, landing pages, case studies, checklists, Ebooks, etc.
Webpages are way more important than you might think as Google receives more than 8.5 billion searches a day. This means, if you want to be found online, creating valuable pages online can be a game changer. Because your website is more likely to increase organic traffic.
So if you want your website to be found, including website content in your content marketing strategy is a must.
Be (Like) Chewy
Chewy is an online retailer of pet products that combines both social media and website content to promote its different products. And Be-Chewy is a blog specifically created to provide value to customers online.
This website contains a variety of posts, ranging from tips and tricks about potty training a new puppy to baking homemade treats to planning a pet-friendly vacation. Most articles also provide links to where pet owners can buy the materials they need from the official Chewy website.
This encourages viewers to visit its website and make purchases.
Social media content
What is the fastest way to reach out to a broad audience? Well, with over 4.2 billion global users, social media provides immense potential for businesses to engage with customers across their customer journey.
By creating and posting engaging and valuable social media content. Businesses and brands like yours can enhance brand awareness, boost sales, and attract a wider audience. You can use a variety of platforms to distribute your content, such as Facebook, Instagram, LinkedIn, Snapchat & Pinterest.
Expose yourself like Spotify Wrapped
Spotify Wrapped is one of the internet’s favorite end-of-year traditions. Spotify users get a fun roundup of all the music they’ve listened to that year. The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics. Users have the option to share their Spotify Wrapped playlists on social media.
The reason why Spotify Wrapped works so amazing is the fact that it’s incredibly personal. Customers feel more special and understood when they receive personalized assets. Therefore, they are more inclined to engage and share your content with their followers.
Here you can see the results on Instagram only, over 322.729 posts are shared with the #Spotifywrapped. Imagine how many people have shared it in their stories. That’s some crazy exposure!!!
Infographic content
Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. This makes them a valuable tool for visual communication.
The information and data are presented in an easy-to-understand graphic format in order to catch the viewer’s attention and hold it. With a combination of simple wording, concise statements, and captivating illustration, infographics help content marketers educate their audiences and provide useful information.
This can add value for leads and customers while it can make complex topics easy to understand for everyone.
If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich.
Video content
Over the last few years, video marketing has become incredibly popular as 86% of businesses use video as a marketing tool, compared to 63% over the last 3 years.
Video marketing is simply using videos to market your product or brand to your target audience. Videos are a great method to educate your consumers and customers, which will help you in the future to boost conversions, improve ROI, and help you build relationships with (new) audience members.
Notions Webinars are here to educate and connect
Webinars are a great tool for businesses to establish trust and create a connection with their audience. This is one of the reasons why 95% of businesses believe webinars are an important part of their marketing strategy.
One of the brands that make the most of its content marketing strategy is Notion. Notion’s webinars are a hit because they offer unique online business advice. While Notion’s webinars revolve around business advice, they also feature exclusive productivity tips, employee highlights, a typical workday at Notion’s headquarters, and more.
Podcast content
From the listener’s perspective, podcasts make an effective way to learn about a brand as they are extremely accessible and great for multitasking. But what if I told you that there are over 383.7 million podcast listeners worldwide?
So business-wise, publishing a podcast on Apple iTunes or Spotify is a great way to provide value for your audience.
Business-wise, podcasts allow for a lot of creativity because they can be about any topics, including those that are related to the product and service they want to promote. That’s why many businesses and media outlets have begun creating and sharing their own podcasts.
TEDTalks Daily
TEDTalks is already world-famous for its videos. These are relatively short presentations (under 18 min) and are a great way for scientists, researchers, technologists, business leaders, artists, designers, and other industry-leading experts to take the TED stage to present their “Ideas Worth Spreading”.
The only problem was that not everyone was able to watch a video lecture in comfort while retaining a sense of their surroundings. To include this wider audience, TEDTalk introduced TedTalks daily so that everyone could get their TEDTalks Daily served up.
How to develop a Fail-Proof content marketing strategy?
The content marketing strategy we’re going to cover today is for an entirely content marketing strategy. This content repurpose strategy is inspired by industry leading copywriter, marketeer, and mentor Alex Cattnoni. Through this marketing method, she grew her brand to over a 100k subscribers and an army of badass copywriters.
This framework follows the golden rule in content marketing:
“The more you post = the more eyeballs you’ll get on your content = the more successful you’ll be.“
Alex Cattoni
The reason why this approach works amazingly well in this current digital landscape is that your audience doesn’t hang out in one place anymore. Some prefer to watch your content through long-form content, others prefer to read like you right now.
With this strategy you’ll maximize the value out of your content marketing strategy. So you skyrocket your visibility and reach as many people as possible, without any extra stress, time, and recources.
Let’s start with this 7-step process:
If you want to know more about the Copyposse or the full article and the video I’m referring to in this article, click the links.
1. YouTube Video
With more than 5 billion videos consumed every day, YouTube is still the biggest platform in existence. Here we’re going to cover the 2 biggest benefits why YouTube videos are the best to start out your content strategy.
You will acquire more traffic
Google owns YouTube and Google likes video content. The more carefully tailored video content you create for your YouTube channel the more likely you are to feature highly in search results. Google rewards businesses who use their tools so creating content for YouTube fulfills a variety of different functions.
This means that when your audience wants to find your content there is a good chance that they will be interested in what you have to offer. The traffic you receive is therefore meaningful to your brand and is more likely to lead to website visits, sign-ups and orders.
YouTube videos can easily be repurposed
This is the exact reason why you’re reading this strategy. Spending time on just one platform won’t do the job anymore. But creating the content can cost you a lot of time. Well, by creating long-form YouTube video, you can easily can, adjust, transcript, remove, etc…
More on what you can create out of it right now!
2. Blog Post
Having a blog on your website that resonates with your market is considered one of the most effective types of content marketing. In fact, companies that produce blogs attract an average of 67% more leads monthly than companies that don’t blog.
This is because well-written blogs drive more organic traffic to your site from search engines. When writing blog posts, make sure your posts are optimized for SEO and make sure the copy is engaging for your readers.
In your content strategy, you can transform every single YouTube video you create into a blog. Then it can be published on your website. It takes minimal effort to take a transcript of a video and turn it into a blog, then you need to cut out some parts, or reword it slightly.
Then, the next thing you can do is take the blog post and turn it into…
3. LinkedIn Article
Did you know that HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter? That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn.
So how great would it be to utilize this potential and spread your influence among another huge platform?
And again, converting your blog or video is super easy. Because you can basically take the exact blog and publish it on LinkedIn as part of your Newsletter. You could also just post it as an article on your profile.
This is great for extending our reach because the audience who hangs out on YouTube is generally quite different from the audience who is hanging out on LinkedIn.
Let’s move on to the next step. Over here we gonna spice things up as we start to change the content slightly from its original form…
4. Weekly Content Email
Well, If you have an email list then you can use this platform to promote the content you’ve created. For example, how Neil Patel uses email to promote articles and promote his services.
But what you can also do with email is test out different hooks and storytelling methods to discover what works and what doesn’t.
5. Social Graphic
The next way we repurpose content is through social media posts. The first out of 3 we’re going to discuss today are social graphics. This is the stage you can start getting a intense wide reach as you can re-post all your content across all your social media platforms. This include:
- YouTube (shorts and community);
- Instagram;
- Facebook;
- TikTok;
- LinkedIn;
- Pinterest.
Here is how Alex Cattoni from the Copy Posse uses a Social Graphic Post to promote her YouTube Video…
She herself explains in this article, “On the day the new video content is published, we will post an image of the video thumbnail.”
She also includes some insanely valuable tips on how you can ensure your post works out.
“The caption that goes along with it is pretty straightforward and to the point – it includes…
- A hook to capture attention
- A short indoctrination about the topic of the video (and why it matters)
- What you’ll learn in the video
- And then the CTA – to go watch it on YouTube. “
Once you’ve finished your first type of social media content, let’s move on to short-form videos.
6 Short-Form Video
Your long-form YouTube video contains a lot of insanely valuable clips. These are short moments of video you can reuse perfectly and share it on your social media.
For example, after you’ve created your YouTube video, you share in the months following multiple Instagram Reels or YouTube videos that reuses some of the best parts of your YouTube video.
The goal is to repurpose a super short valuable portion that leaves curious for your audience to learn more. You can do this by adding catchy captions & subtitles.
Last but not least, you can create…
7 Carousel Post
The last way you can repurpose your content is through creating carousel posts, Instagram carousel posts are one of the most engaging formats brands can use on the platform.
Hootsuite’s own social media team discovered that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.
This is how this can look like:
Get started with content marketing!
Do you already have an effective content marketing strategy that helps your business increase conversions and build meaningful relationships with customers? If not, use the tips, examples, strategies given in this article to do so!
With this proven and tested strategy. You can supercharge your content strategy because now, you can create from one topic…
- YouTube Video
- Blog Post
- LinkedIn Article
- Social media posts (Across multiple social media channels – Min. 5)
This is how you work smarter and not harder. Because now you can 10X your content creation in less time. In this process you can also learn and discover which type of content works best for your business and audience. Then in the future you can tailor your efforts to maximize the potential on each platform.
Have fun creating your content marketing strategy and skyrocket your online reach!
For more relevant articles about how you can use writing to improve your marketing efforts, check out my blog.
