“What is a copywriter and what is copywriting?”
Did you know that 9 times out of 10 after introducing myself I have to answer this question?
Imagine that you have found the ‘magic formula’ that will skyrocket the results within your company:
In a matter of weeks, your return on ad spend has doubled, your conversion has skyrocketed +300%, and created an army of brand advocates desperate to spread your vision.
Rather than a ‘magic formula’, it is copywriting that can deliver these results, and the copywriter is the magician who delivers.
So like it or not – copywriting is critical in any business, but often overlooked. If you are looking for a proven and tested solution to take your business to the next level. Then this article is made especially for you!
What is Copywriting?
Before we dive into the juicy stuff (when I say juicy, I mean cutting-edge information). Let’s start with the basics first…
What is a copywriter actually? This is what Wikipedia has to say about it.
“Copywriting is the art and science of writing text for the purpose of advertising or other forms of marketing communication.”
Wikipedia
In simple words, copywriting is the art of crafting words that persuade, inform, and engage your audience. And it can be as simple as setting someone to a simple action, like watching till the end of a video, clicking a link, or buying a product.
So the next time you are scrolling through Instagram reels, reading an email, or watching a TV commercial, you’re likely interacting with copywriting in some form or another.
Why copywriting is important for your Business?
Now that we know exactly what copywriting is, why is copywriting important for any entrepreneur and visionary who wants to build a successful business?
Let’s take a closer look.
Increases conversions:
It’s safe to say copywriting can significantly impact conversion rates. That’s why as of 2022 over 60% of marketers measure the success of their content through sales.
If you manage to turn your boring text into a catchy text that matches the values of your audience. Then your customers are more likely to buy more and spend more on each product. Moreover, you even generate irrational customers who die for your brand (not literally, of course).
So whether you’re trying to get someone to sign up for your email list, buy your product, or simply read your blog post. Copywriting gives you the tools to increase conversions because it motivates more people to take the next step.
Builds brand awareness:
Did you know that good copywriting has the potential to get any message across, even in saturated markets? So if you’re struggling to stand out from the crowd, copywriting could be a lifesaver for you!
Especially in today’s digital age, where each business is literally screaming for attention. For instance on social media where they fights one another through the clutter to get their message heard.
“In a world where the competition regularly claims to be #1, it’s difficult to differentiate and build your own identity.”
Forbes
So whether you’re selling a product, promoting a service, or simply trying to capture someone’s attention. Copywriting gives you that competitive edge in building awareness because you have access to connect with your audience on an emotional level.
Good copy boosts credibility and trust:
Words have the power to connect, inspire and create trust. Through great copy, you can consistently convey a convincing message to your audience. This will in the long run help you build rapport and establish better connections between you and your audience.
5 Types of Copywriting to Skyrocket Your Marketing Efforts Today
Did you know that copywriting is one of those things that you see all the time, even if you don’t realize it? To help you harness the power of copywriting, here are the top 5 types of copywriting to boost your marketing efforts today.
Important: Each element is supported by relevant examples – never directly copy and paste content from other creators (or A.I.), but use these examples as a starting point to improve your work.
Advertisements
Ads, love them or hate them, but many have proven to be the catalyst for many successful marketing campaigns. No wonder that for the 100 years that advertising has existed, copywriting has been the heartbeat of its success.
While anyone can write words on a piece of paper, only a few writers have the superpower to turn a bland ad into an eye-catching piece that grabs your target audience’s attention and makes them want to know more about your product or service.
In order to get this superpower, you as a creator must arm yourself with a toolbox that contains the following skills:
- Write captivating headlines that break through the noise.
- Master the power of storytelling to persuade audiences to take action.
- Understanding customer needs to connect deeper with your audience.
Did you know that you already have the skills to complete the steps above?
How? That is something I will share with you later in this article.
First, let me show you an example of an ad used by industry-leading copywriter and Copyposse owner Alex Cattoni:
Product descriptions
When shopping online, you will most likely come across two types of product descriptions. First, a product description that gives a brief explanation about the product and why it ‘might’ be worth buying.
The biggest problem with this type of description is the following:
- No explanation as to why the product solves a specific problem or meets a specific need.
- A lack of key features and benefits of the product + Reasons to give the reader to buy.
- Missing a strong and captivation Call To Action (CTA)
This is where copywriting can make a huge difference in your business. Because the product description is a critical factor in moving your buyer through your conversion funnel. So if you add a little creativity and storytelling, your conversion rates can improve dramatically!
If you’re sitting at your laptop or computer right now and thinking, “I want to improve my product descriptions now!” Here are 3 questions you can answer to transform your product description into compelling and persuasive descriptions:
- What problems does your product solve?
- What do customers gain from your product?
- What makes it better than the competition?
And if you want some inspiration to master your next product descriptions? Use the following example of Kettle & Fire.
Landing pages
Don’t underestimate the power of a well-written landing page. Here’s why…
According to Finances Online: While 62% of the brands have six or fewer landing pages, the companies with at least 15 effective landing pages get at least 55% more leads…
But the small group of companies that are fully committed to creating at least 40 landing pages attract 12 times more leads than companies with fewer than six.
“A landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location.”
Mailchimp
Now that you know why it’s worth investing your time and energy in landing pages. But what exactly is a landing page?
A landing page is specially designed to encourage visitors to take a certain action. For example, fill out a form or make a purchase. It is intended to capture information from contacts in exchange for something of value.
Fun fact: Did you know that according to Mailchimp, every content strategy should include using landing pages to convert more traffic and get more conversions? More about this in a moment.
Email marketing
What if I told you email marketing is the VIP of modern marketing? Yes, social media has a wider reach. But nowadays, there is so much noise that makes it almost impossible to communicate directly with your audience.
Email marketing is different, because you have access to them directly. That’s why the inbox is the perfect location to build rapport and win the heart of your audience.
This inbound marketing method can be done subtly by educating your customers about your brand value and keeping them engaged between purchases and interactions. Or you can use it to promote your brand, products or services and boost customer loyalty.
If you doubt email marketing is something for you and you still have to start, remember the following statistics:
- 80% of Americans check their email at least once per day.
- There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
- 50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
So it isn’t about if, it’s all about when you start utilizing the power of email marketing.
Content marketing
If you ask me, content marketing is extremely powerful and has the potential to boost your organic marketing efforts. In fact, 82% of marketers are actively investing in content marketing and 97% of organizations worldwide with a content marketing strategy.
Let’s start with a quick recap, what is content marketing?
“Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.”
Mailchimp
While anyone is capable of writing content, there are a few things that most people (including marketers) overlook. For example, the biggest mistake you can make is thinking that publishing random content and hoping people will find it is enough to succeed.
In short, if you want to succeed with content marketing. Do proper research first and invest your time and energy to discover their fears and desires. Then you can start creating content that is valuable and relevant to them.
Are you going to invest in Copywriting?
If you want to skyrocket the success within your business, cut unnecessary losses, and generate more profit out of the same campaigns, then investing in copywriting is something you must do!
Whether you are just starting out or have built a +7 figure empire. It has been proven that copywriting can be a crucial element in any business. Done right, it can dramatically improve your conversion rate, boost your brand recognition, and help you build credibility almost immediately.
So next time you encounter a piece of writing that really resonates with you. Remember that you’re likely encountering copywriting in action!
For more relevant articles about how you can use writing to improve your marketing efforts, check out my blog.
