SEO Copywriting: How to Rank #1 In Google With Killer Copy?

2. Generates More Backlinks

Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.

SEO copywriting can become incredibly valuable as it can also help to generate more natural backlinks for your small business. In fact, did you know that the number one page in search results earns followed backlinks at a pace between 5 to 14.5% each month?

For example, with fully optimized content, you earn higher rankings, which in turn leads to more readers of your content. Eventually, the more readers that explore your content and find it useful/shareable, the more backlinks are generated. It’s like a snowball becomes bigger and bigger over time.

3. Increases Conversion Rates

While your website pages should be optimized for search engines in order to earn traffic to your website, it’s just as critical that your content is also written for consumers. SEO copywriting ensures your web pages are full of powerful and persuasive content to keep readers engaged. The more you can pique your readers’ interest via your content, the more likely they are to convert into paying customers.

For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month.

Let’s say you improve the copy on your landing page by 15%. While this might sound low but in reality, the number of conversions generated jumps to 300 per month. That’s a boost of 50% of the old 200 conversions!

4. Reduces Bounce Rates

Bounce rate is a way to measure user engagement. You want your visitors to land on your page and do something. Even just browse around.

If they don’t, because of irrelevant or outdated content, visitors will leave your site quickly, leading to a higher bounce rate. SEO copywriting ensures your website is full of relevant, informative, and updated content to increase engagement and reduce bounce rates.

6 SEO Copywriting Tips and Best Practices

Strong copywriting in combination with SEO can become a dangerous weapon. But there are a variety of factors you should keep in mind in order to succeed.

That’s why you should definitely use the following 6 tips and best practices to skyrocket your SEO copywriting efforts:

#1 Know your audience

Marketing 101: The first step in successful copywriting is knowing your audience.

Seriously, writing the best copy is 80% and 20% writing. Because without the right information, it is impossible to compel your target audience. That’s why it is important to find your audience for SEO Copywriting.

Luckily it follows the same principles when creating any other target marketing campaign: Creating a buyer persona!

Buyer personas are fictional representations of what your ideal customer looks like based on market research and your existing business data and customer profiles. There are a variety of tools online like ‘Make My Persona’ from Hubspot, that guides you through a step-by-step process.

#2. Conduct keyword research

Keyword research is a critical component of any SEO strategy. Without the right keywords, your target audience won’t find you.

But first, what is keyword research? Keyword research is the process of uncovering the words your target audience uses when searching for products and services.

The ultimate goal is to attract as many potential buyers to your website. You do this by finding keywords that resonate with your offer and are widely used by your target audience.

For copywriting, this research is essential because it helps you uncover user intent behind the keywords your audience searches for so you can write copy that resonates with their needs.

#3. Put on the hat of your ideal customer

The goal of copywriting is to entice your audience to take action. So, as mentioned above, it’s important to always write with your audience in mind. Your buyers are looking for solutions, so you’re writing to tell them why you’re a solution.

For example, say you offer an all-in-one marketing tool. Your persona and keyword research lets you know that your target audience often queries “easy-to-use marketing tools.” You’d want to incorporate that search term into your copy to speak directly to user intent in the hopes that they’ll follow through with the desired action (purchasing your product) because you’ve convinced them that you’re the best fit solution to their needs.

#4. Use intent-relevant action words.

Just as it’s essential to write for your audience’s intent, it’s also important to use intent-relevant action words. You want your copy to let them know why what you have to offer is the best solution, and then lead them to the action you want them to take.This simply means that you want your copy to draw your audience to make a final decision, maybe by saying something like “Buy Now” or “Sign Up Here,” at the end of your product descriptions.  

#5. Clear and Concise writing

Did you know that your audience treasures concise writing? Clear and concise writing helps you to get straight to your point in a way your audience can easily comprehend.

Think about it this way, the harder your copy is to read, the less likely it is that you’ll achieve your ultimate goal of converting users. If they have to put a significant amount of effort to understand what you have to offer, you’ll likely lose them along the way.

So what can you do? Avoid jargon and wordiness, and include the most relevant details to what you’re creating copy for. This can be a difficult skill to develop, that’s why I’ve dedicated a post on ‘7 Tips for Clear and Concise Writing’.

#6. Continuous testing (through A/B testing)

Something that you may have thought would perform well may not be as aligned with audience intent as you thought, and continuous testing allows you to iterate on what you create to ensure that you satisfy consumer needs.

This is because every audience responds differently to copy, and so does Google. In the end, there is no guarantee that one post will outperform another. That’s why testing is an amazing strategy to ensure that you’re maximizing your effectiveness.

A great way to do this is A/B testing!